The Biggest Challenge in SEO: Navigating the Ever-Changing Landscape of Search Algorithms Search Engine Optimization (SEO) is a critical component of digital marketing, aiming to enhance a website’s visibility in search engine results pages (SERPs). For businesses and marketers, ranking high on SERPs can translate into increased traffic, greater brand awareness, and ultimately, higher revenue. However, the path to SEO success is fraught with challenges. Among them, the biggest challenge is arguably navigating the ever-changing landscape of search algorithms. https://medium.com/@samuelcameron169/the-biggest-challenge-in-seo-navigating-the-ever-changing-landscape-of-search-algorithms-3df65bfb8997