Navigating The Storm: A Guide To Public Relations Crisis Management Public relations crisis management is the strategic process of handling and mitigating negative events or circumstances that threaten the reputation, credibility, or operations of an organization. It involves swift and effective communication to address the concerns of stakeholders, maintain trust, and protect the brand's image. Organizations face a variety of risks in today's dynamic and interconnected environment, some of which have the potential to quickly worsen and turn into a full-blown crisis. Reputation protection, stakeholder trust, and organizational survival all depend on an organization's capacity to handle crises—be they related to a product recall, social media backlash, data breach, or scandal involving important stakeholders. For more information, read our blog. https://medium.com/@chopeilin36/navigating-the-storm-a-guide-to-public-relations-crisis-management-19a21a1fa8ec