HOW SHAILENDRA SINGH WENT FROM BEING THE FACE OF SUNBURN TO ORGANISING FREE CONCERTS TO EDUCATE UNDERPRIVILEGED CHILDREN https://yourstory.com/2017/11/shailendra-singh-went-face-sunburn-organising-free-concerts-educate-underprivileged-children When a film studio tried to hold one of Percept’s ad films to ransom, Shailendra Singh retaliated by starting his own production house. When he couldn’t make the top-11 and play cricket for India, he launched a talent management outfit to represent the Indian cricket team and ended up with a mention in the BCCI handbook for having pulled off massive “cricketainment” events, years before IPL.