Unleashing Salesforce Success: The Role of Effective Change Management Change management is the process of managing changes to a system or process in a way that minimizes disruption and maximizes the benefits of the change. In the context of Salesforce, change management refers to leveraging modifications to your instance, such as adding or customizing existing functionality. https://www.rafter.one/unleashing-salesforce-success-the-role-of-effective-change-management/