The second thing was I wanted to get stories from people-influencers, celebrities, as well as just the average person-who've all worn the shoe, and I've found that it's just become part of the fabric of some people's lives and families. It's a vortex, for sure. For example, a Yeezy or the Pharrell Human Race Adidas. But as obvious as all this sounds, outside the Pradasphere and our industry...