The worldwide market intended for HPP equipment is expected to grow at a CAGR involving roughly 11. 7% in the next five years and will reach $850 million throughout 2024, up from $490 thousand in 2019, according to an industry report known as, “Global High-Pressure Processing Machines Market 2019 by Manufacturers, Regions, Type and Job application, Forecast to 2024. ”

This data definitely seems to be on point. “More and much more companies are choosing HPP to provide fresh, preservative-free foods and beverages, with better preferences and nutrition, ” claims Roberto Peregrina, chief technological technologist at Hiperbaric, a great HPP equipment manufacturer. “For processors, HPP provides the added benefit for extending shelf life not one but two to 10 times that will of other pasteurization solutions. With increasing consumer require for natural, fresh-tasting foods with no preservatives, HPP will always grow and new applications will be added. ”
Lisa Wessels, CMO during JBT Avure, another leading HPP equipment manufacturer, says that processors are relocating a few directions with all the types of foods and beverages these are using HPP to help to make.

“At the beginning of the HPP journey, it was mostly salsa and guacamole, nevertheless now we see additional hummus, plant-based dips and in many cases alcohol mixers. ” Ready-made foodstuff, pet food and baby food also are being packaged using HPP, your woman says.

The growth in the range of HPP products is only going to continue, Peregrina says. “HPP equipment can be used in a wide range of products, including juices along with beverages, avocado products for example guacamole, deli meats, seafoods, ready-to-eat meals, dips, advances, salsas, wet salads, sub fillings, baby food, dairy products and pet food. Businesses like Good Foods, Hormel, Applegate, Suja and Evolution Fresh are using HPP to keep its products safe, while protecting taste and nutrition. ”

As HPP keep increasing, it offers a availablility of opportunities—and challenges—for processors who are looking to adopt the item.
Keep it cool
Peregrina explains that HPP is known as by some as “cold pasteurization, ” since the technology meets or surpasses food safety standards obtained by heat pasteurization. “Unlike thermal processing, HPP uses frosty water (4-25 °C; 40-75°F) at high pressure (up to 6, 000 icon or 87, 000 psi) for you to eliminate foodborne pathogens like Listeria and E. coli, and extend shelf life involving refrigerated foods with minimal effects on nutritional or even sensory properties, ” he / she says.

This is significant in products that market their nutritional benefits. Have Lumen hemp juice pictures, for example. Co-founded by means of Kristofer Taylor (COO), Yasir Hashim (CEO) plus Jacob Freepons, Lumen hemp shots are reported that they are the only organic entire leaf hemp wellness shot inside the U. S. The company’s endeavor began in 2017, but it took about 18 many months of R&D before these were ready to launch. Entering the market industry using Indiegogo crowdfunding, the item sold about $35, 000 worth of product or service over six weeks at the begining of 2019 and then officially launched on the retail market in 03 that same year.

Lumen develops its hemp in Or using organic regenerative agriculture.

“This is farming this heals the planet at the same time we farm it, ” Taylor talks about. “We harvest the hemp fresh off the field and within Round the clock it’s ready for rainy. ”

The harvested hemp can be washed, ground and juiced using a proprietary cold-pressed method so that Lumen to get the most outside the plant. “We flash freeze it to keep up nutritional quality, and then immediately post it to California in which it’s made into hemp shots or sold as a possible ingredient. We describe ourselves being a ingredient manufacturer for yourself, ” Taylor says.

To maintain the juice’s integrity and nutrients along with overall taste, quality plus color, Lumen uses Correct Fresh HPP, a toller with southern California recently obtained by HPP Food Providers, to package its merchandise. “They are a great partner for individuals, ” Taylor says.

When asked why they chose make use of HPP, Taylor says it absolutely was the only logical remedy. Because the hemp fruit juice is cold-pressed and uses an entire leaf, not just isolated parts of it, it is really nutrient-dense, Taylor says. The team knew that heat pasteurization wouldn't be a fit in this instance.

“With our science track record (Taylor and Hashim went to medical school but exited to help co-found Lumen), we looked at the entire aspect of the 5-log reduction from your very analytical mindset. What did we want our product for being like? What affect did we want accomplishing this to have on your product? ” He says really the only other cold step renewable was UV pasteurization, “but you really need to dilute the product down enough of clarity so you can’t really use a nutrient-dense product; therefore, that was impossible for us, ” he or she says.

Jasmine Sutherland, us president of Texas Food Alternatives, a toller in Houston, says, “Traditional pasteurization is good, but it utilizes high temperature, which changes flavor and compromises nutritional value. ”

Jaya Shrivastava, organizer and CEO of Sassy Lassi, your Texas Food Solutions’ consumer, says her company uses the high-pressure process at its kids yogurt food and drink, which are made having just three organic substances: cultured, Grade A complete milk; organic fruit charge; and organic cane glucose. “We use HPP and keep Sassy Lassi safe to consume while maintaining the fresh flavor and the entire nutritional power of each of our organic ingredients, ” your lover says.

Sutherland says that HPP gives her customers peace of mind and their product a lengthier life.

“They know they have an insurance policy that the product is pathogen-free and may be clean label, while also gaining shelf life to manage logistics, economize their production schedules and give the buyer a much longer shelf life than that has a traditionally processed product, ” your woman says.
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